ABOUT OF ExcellenceRhum
The idea was born ExcellenceRhum
Between Martinique and St. Lucia
Between fruit and hints of sweet spice flavors.
There are many attributes we share with our distant Gaelic forefathers: stubborn, resolute, self-sufficient, tough, hard-working, enduring, straight-talking, emotional, passionate, philosophical and engaging… perhaps with a certain roguish quality.
We are proudly non-conformist, as has always been the way in these Western Isles – Oirthir Gaidheal, the Coast of the Gaels, the land of the outsider.
At Bruichladdich, we believe the whisky industry has been stifled by industrialisation and self-interest – huge organisations have developed that require a stable status quo to ensure that their industrial processes can run to maximum efficiency, producing the maximum “product” with the minimum input and variation, all to the lowest unit price.