Bordeaux Rum Festival 2025: an intimate and sunny edition

20 July 2025 | Interviews & Meetings
Bordeaux Rum Festival 2025: an intimate and sunny edition

The Bordeaux Rhum Festival 2025 was held on Saturday, June 14, in the elegant and bright setting of the Palais de la Bourse. This edition, condensed into a single day and divided into two distinct sessions, charmed attendees with its intimate atmosphere, the quality of its hospitality, and the warmth that emerged from it.

photo credit Real-Clap

An edition marked by sobriety and quality

In a challenging economic climate for many producers, the selection of brands present was more limited than in previous years. However, this more intimate format allowed for excellent tasting conditions: air conditioning was running, there was no dense crowd, and the room was bathed in natural light with an unobstructed view of the Place de la Bourse.

The decor, always carefully designed, contributed to the sense of escape: palm trees, bamboo, relaxation areas—everything was thoughtfully arranged to immerse visitors in the world of rum. Another highlight worth mentioning: the quality of the tasting glasses provided, which matched the standard of the spirits on offer.

photo credit Real-Clap
photo credit Real-Clap

Excellence Rhum, a loyal partner of the festival

A partner of the Bordeaux Rhum Festival since its second edition, Excellence Rhum once again reaffirmed its commitment to the event this year. Although we were not physically present with a traditional shop, we offered a specially designed temporary virtual shop for the festival. Visitors enjoyed free delivery within 48 hours, an elegant way to extend the experience at home.

L'Ă©quipe de choc : Left - Right : Fab & Karimas
photo credit Real-Clap: The ExcellenceRhum shop

The major new release: the Confrérie du Rhum cuvée by Rhum J.M

Among the standout new releases of this edition, the Confrérie du Rhum cuvée, crafted by the Rhum J.M distillery, drew particular attention. This organic white rum, rested for nearly three years in stainless steel tanks, embodies both the craftsmanship of Martinique and the high standards upheld by the administrators of the renowned Facebook community.

photo credit Real-Clap

Encounters and discoveries

Despite the regrettable absence of the major La Martiniquaise houses (likely due to current budget constraints), the festival saw the notable arrival of new brands:

Barlovento, a rum from Guatemala, charmed with its approachable and spiced profile.

Big O Brevages, an artisanal house of infused rums, offered bold and fruity creations.

photo credit Real-Clap
photo credit Real-Clap

The organizers were, of course, present. While Alexandra Bernet, ever discreet, preferred to avoid individual portraits, she can still be seen in the group photo alongside BenoĂźt Bail, Jerry Gitany, and the radiant Pascale Constance, all iconic figures in the French-speaking rum world. The photos in this article are by Real-Clap.

Photo credit: Real-Clap. From left to right: BenoĂźt Bail and Pascale Constance
Photo credit: Real-Clap. From left to right: Pascale Constance and Jerry Gitany

An event to mark down for 2026

The 2025 edition proved that a smaller format could be just as high-quality—if not more so. The Bordeaux Rhum Festival remains a unique event on the calendar, driven by true passion and flawless organization.

photo credit Real-Clap
photo credit Real-Clap
photo credit Real-Clap

📅 A little tip for enthusiasts: discounted early bird tickets are often released around the holiday season. It takes a bit of planning ahead, but it's a great way to get a better price. For the more hesitant, Excellence Rhum also offers a 10% promo code as the festival approaches
 but only for subscribers to our newsletter and social media channels. So don’t forget to follow us to make sure you don’t miss out!

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Written with ❀ by

alexandre beudet
Alexandre Beudet
Founders