New treasures from Jamaica, at Excellence Rhum

15 July 2023 | Buyer's Guide
New treasures from Jamaica, at Excellence Rhum

Here is the story of two new rums that we offer for sale, two bottles from two prestigious British houses that still officiate in the field of beers, wines and spirits.

Berry Bros & Rudd Ltd. Fine Jamaica Rum, 70° Proof, 1940s

It is a rare piece from one of the most famous Houses in London, Berry Bros & Rudd, that we are offering you today. In 1698, Mrs. Bourne opened a grocery store in London, at 3 St James Street, opposite the Palais Saint-James, which had become the official residence of the King. Members of the family succeeded one another at the head of the grocery store which ensured a clientele of notables at the end of the 18th century. Georges Berry, grandson of one of the owners, entered the service of the family business at the beginning of the 19th century, and developed the range of wines and spirits in accordance with the tastes of the time. His two sons, the “Berry Brothers” which became “Berry Bros” took over in 1845 and confirmed the orientation of the House towards wines and spirits.

Berry Bros & Co expands

Hugh Rudd, from a family of wine merchants, joined the company in 1920. Berry Bros & Co seized the opportunity created by prohibition across the Atlantic to set up in the Bahamas, where tourists and American smugglers come to drink spirits, then later in the United States.

In the 1940s, Berry Bros & Co became Berry Bros & Rudd Ltd. It is precisely this full name that we find on the label of this beautifully preserved Jamaican rum, grading at 70° proof, or 35% abv. If it is not possible to know the distillery or distilleries from which this rum comes, we can however estimate that this bottle of rum dates from the 1940s. Indeed, the price indicated on the label of the bottle that we present “Maximum price 27 /- per bottle”, will later change to “35/4 per bottle” following the national budget voted for the period November 1947-April 1948.

Do not hesitate to come and discover this piece of history, witness to the rum market in the post-war United Kingdom.

St. Austell Brewery, Jamaica Rum, Vintage 1887

The history of St Austell's Brewery dates back to 1851, when Walter Hicks mortgaged his farm and established himself as a merchant and importer of wines and spirits. The business developed rapidly thanks to the arrival of the railway in 1859 in the town of St Austell. In 1863, Hicks bought the "Seven Stars Inn" in which he trained in the art of brewing, then in 1870, he built another brewery. The company takes the name of “Walter Hicks & Co: brewers and wine merchants”.

The site unfortunately became too small and Hicks built a new and much larger brewery in 1893 on Tregonissey Lane. The company also has pubs and hotels where its products are sold.

Under the protection of Hester Pernall

 

When Walter Hicks died in 1916, his daughter, Hester married Pernall, took over the management of “Walter Hicks & Co”. She expanded the business, acquiring competing breweries, pubs, hotels and most importantly, she changed the name of the business to the "St Austell Brewery Company". It is this name that we find written on the label of this rare bottle of Jamaican rum. Because if beer has taken a central place in the activities of the St Austell Brewery Co. Ld, the company still claims to be “Wine Merchants”, an activity which will continue alongside the brewery. The little aesthetic plus of this bottle nestles on the metal cap where you can read "1887 Jamaica Rum".

It is this rum distilled in Jamaica in the 19th century, which then had more than 100 distilleries, carried down in history by a House whose reputation is second to none, that you can acquire at Excellence Rhum.

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Written by...

Matthieu Lange Excellence Rhum
Matthieu Lange
Spirits Advisor