Brugal is moving forward in the bar world

17 June 2025 | Cocktails
Brugal is moving forward in the bar world

Brugal hosted a memorable evening on Thursday, June 12 at the restaurant-bar Boubalé, located on rue des Archives in the fourth arrondissement of Paris. This time, it wasn’t about launching a new product – for that, we’ll have to wait until 2026. However, the evening honored five bartenders from France, the Czech Republic, the United States, the Dominican Republic – of course – and Northern Europe.

Beginning of the evening
Beginning of the evening
Maestra Ronera Jassil Villanueva
Maestra Ronera Jassil Villanueva
The room Before the Storm
The room Before the Storm

The idea was simple yet incredibly effective: these five professionals reimagined mixology classics using Brugal rum. With the addition of Maestra Ronera Jassil Villanueva, the brand’s global ambassador, along with other iconic Brugal figures, all set in a rococo-style venue with a DJ and spread across two floors, success was guaranteed.

Cocktail Caribbean Cosmo
Cocktail Caribbean Cosmo
Cocktails Menu !

The cocktails on offer were as follows:

Présidente, created by a French bartender, made with Brugal 1888, dry vermouth, and Fino Sherry.

Dominican Vice, crafted by an American bartender, featuring Brugal 1888, lime juice, pineapple-coconut syrup, and sparkling Lambrusco.

Cafecito Old Fashioned, imagined by a bartender from Northern Europe, made with Brugal 1888, brown butter, coffee sugar, white cacao liqueur, saline solution, and aromatic bitters.

Caribbean Cosmo, created by a Czech barwoman, composed of Brugal 1888, rhubarb liqueur, lime juice, raspberry leaf, pink peppercorn, milk, and pink grapefruit soda. (An excellent cocktail!)

Maestro’s Manhattan, developed by a Dominican bartender, made with Brugal Maestro Reserva, miso salted caramel, sweet vermouth, and chocolate bitters.

Cafecito Old Fashioned
Cafecito Old Fashioned
Old Fashioned Brugal
Old Fashioned Brugal
Cocktail Maestro Manhattan
Cocktail Maestro Manhattan

To communicate effectively, Brugal invited influencers and rum professionals—two worlds that don’t always intersect, but on this occasion, had the opportunity to connect and share their experiences.

At a time when brands are showing caution, and by choosing a date away from the busy trade show season, this initiative, though in line with Brugal’s prestige and resources, deserves recognition. It could also inspire other brands, even those with more modest budgets.

All in all, a successful evening!

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Written by

Matthieu Lange
Spirits Advisor